What Is Digital Marketing?

The first step in any digital transformation is the research phase. This is when businesses realize they need to make a change but don’t yet know what that change should be. They’ll look at their current processes and systems and try to identify areas that could be improved. This is often where the real wizardry happens, as businesses try to figure out what they need to do to take their operations to the next level. Once the research is complete, businesses can move on to the planning and implementation phases of their transformation. With a clear roadmap in hand, they can start making the changes needed to stay ahead of the competition.

Picture this: you’re out on a first date. The conversation is going well, you’re laughing and there’s definitely a spark… but then they drop the bomb. They tell you that they’re still in high school. All of a sudden, those butterflies turn into bats and you make up an excuse to leave as quickly as possible. Why? Because they didn’t meet the most basic requirement for a potential partner: they didn’t qualify. The same can be said of prospects when it comes to converting them into customers. Just like you wouldn’t consider dating someone who didn’t qualify, prospects won’t convert unless they’re fully educated and engaged. So if you’re looking to increase conversions, focus on those first two steps in the journey.

Logic would have it that before someone can be converted, they must first be engaged and then educated on the subject matter. However, in reality, the process is often more complicated than that. All too often, people are bombarded with information and are expected to make a decision without having all of the facts. This is where education comes in. It is crucial to engage with prospects and ensure that they understand what it is you’re trying to sell them. Only then can you start to think about conversion. If you try to shortcut the process, you will only end up frustrated and disappointed. So take your time, engage with your prospects, and educate them on what you’re offering. Only then will you be able to convert them into customers.

Anyone who’s ever been in sales knows that the research phase is critical. This is when you qualify your prospect, determine their needs, and start building rapport. If you can’t capture their attention during this phase, you’re probably not going to make the sale. So how do you make sure you’re being efficient in capturing your prospect’s attention? First, focus on providing value. Whether you’re offering insights, resources, or data, make sure it’s something that will help your prospect move forward. Second, be responsive. If your prospect has questions or concerns, address them quickly and thoroughly. Finally, be personal. Take the time to get to know your prospect as a person, not just a target. 

If you’re reading this, it’s likely that you’re not a digital marketing wizard. And that’s ok! There’s no shame in admitting that you need some help when it comes to promoting your business online. The good news is that there are plenty of resources available to help you get started. These days, there are entire companies dedicated to helping businesses with their digital marketing needs. So if you’re feeling overwhelmed, don’t worry – help is on the way!

Practical Steps

First, we would need to sit down and assess what the overall goal of the marketing campaign is. Once we have a clear understanding of the desired outcome, we can begin to put together a team of experts who can help us to achieve that goal.

We will need to consider all aspects of the campaign, from market research and target audience analysis to creative design and media placement. With a comprehensive plan in place, we can then begin to implement our strategy and start seeing results.

Digital marketing is a broad term that covers a wide range of marketing activities. At its core, digital marketing is the use of digital channels to promote or market products or services. This can include everything from search engine optimization (SEO) to paid advertising and social media.

In today’s digital world, businesses need to have a strong online presence to be successful. This is where digital marketing comes in. By using digital marketing techniques, businesses can reach a wider audience more easily and cost-effectively than traditional marketing methods.

Eagle Vision Creative is an Orange County-based digital marketing agency that specializes in helping businesses grow their online presence. We offer a wide range of digital marketing services, including SEO, paid advertising, social media management, funnel creation, target audience acquisition services.