Case Studies

Lead Generation – Residential Contractor

A residential general contractor needed highly qualified leads in an effort to quickly grow and scale their business. They were interested in starting a Facebook Ads campaign and we helped take charge and turn things around in no time. 

63 / Week

Highly Qualified Leads Generated


Cut Cost Per Lead by 52%


Total Ad Spend

The Challenge
Our client did not have much to begin with, but wanted to aggressively start marketing online using Facebook Ads. Given their budget, they also needed to get their Cost Per Lead below $100.

The Process
To help the client achieve their goals, we began a Top of Funnel Facebook Ad Campaign with 3 ad sets.

We started the ad spend budget at $30 per day before slowly increasing it to establish the finalized Cost Per Lead.

We used a combination of 4 ad copies and 8 creatives, perfectly designed to speak to the customer’s brand and hit their target audience.

Eventually, we introduced and tested an additional 3 ad sets once the previously created sets had hit exhausted their effectiveness.

The Results
We successfully helped our client attain a total of 63 highly qualified leads per week with a final Cost Per Lead of $48.54 – which was much lower than their desired target of $100. We also established 3 highly effective ad sets out of a total of 6 created.