Lead Generation – Med Spa
A multiple location Medical Spa reached out to us to grow their revenue improve ad conversion rate, and book more med spa procedures.
They offer a variety of non-surgical aesthetic treatments including Botox, injectable dermal fillers, microdermabrasion, laser hair removal, non-surgical fat reduction, laser skin resurfacing, and tattoo removal.
With $4,300 in Ad Spend
When Results Started Coming In
Our client had a pre-existing website, but it was poorly designed and difficult to navigate. In addition, it did not show the types of discount offers that customers could use at their different locations. We knew we had to develop new landing pages, from scratch, that would communicate the marketing message and showcase location-specific discount offers for their customers.
The previous marketing structure lacked any type of real ad sets. So, creatives and assets had to be created from scratch. Also, the client needed high quality leads with a high conversion potential at under $30 per lead.
We began by auditing our client’s account to find specific opportunities and found three main areas to focus on:
1. Campaign Budget Optimization
2. Designing new landing pages with easy navigation and a clear call-to-action
3. Generating leads and potential customers
To design better performing ads, we developed buyer personas and identified the type of audience response we would get from each location. Specific information was collected regarding the ideal customer and how each potential customer would interact with the client’s ad content.
With the data collected, we created several high quality audience sets on Facebook in an effort to test our creatives and market the discounted offers.
Engaging assets and creatives were created including static images, GIFs, and videos to use for both Top and Bottom of Funnel and for retargeting ad campaigns.
We used 5 different ad sets (using 10 different creatives and 5 ad copies) and tested them with our target audience – which helped the client tremendously with the success of the campaign.
We started with an ad spend budget of $50 per day and gradually increased it to $90 per day for scaling campaigns which aided in lowering the final cost per conversion.
We successfully helped our client reach out to 60,000 plus potential prospects across each of their target locations with the help of our 4 winning ad sets.
Our 10 creatives and 5 ad copies collected 500 high-converting leads for the client.
Our Top of Funnel and retargeting ad campaigns hit the lowest average Cost Per Lead of $8.60 with the desired 85% conversion rate.